The words you say to potential clients in your marketing can make the difference between them sitting in your audience for another year or booking a sales call TODAY.

The words you use can be what either makes or breaks their decision to work with you.

The words you use are either keeping them on the sidelines… or inspires them to take immediate action… which, by the way, can be done without being pushy or weird.

On that note– if you’re trying to avoid being creepy, pushy, sleazy, or salesy… mastering your messaging is THE KEY to unlocking the way to market to your ideal people without falling into those traps.

This is critical to know, because oftentimes to avoid this business owners fall into ANOTHER trap– they make the mistake of delegating out their messaging too soon. To copywriters, to AI robots, to anyone who will rid them of the overwhelmed feelings of having to do it themselves.

This is a TERRIBLE PLAN.

Here's why: