197. Personal Brand and Niche Transcendence: Lessons from Beyonce's Cowboy Carter Album
Apr 09, 2024
Alright, y'all. This week's podcast was...💥💥💥
Sometimes you get deep, watery, emotional Kathryn on the podcast, dropping you into the depths of your feelings and transmuting big beliefs.
Sometimes you get 8-9 figure business strategy consultant Kathryn, breaking down the logical step by step of your next business move.
But today? It's fiery as f*ck Kathryn, breaking down the magic of exactly how Beyonce was able to "change her niche" and drop a country album on us... and on DAY ONE of her "new niche" BREAK SPOTIFY'S RECORD FOR THE MOST STREAMED ALBUM EVER IN A SINGLE DAY. 🤯
And, let's be real-- country isn't her "new niche."
Because Beyonce has transcended niche... by building a rock solid, magnetic AF PERSONAL BRAND.
Join me on the podcast today as I break down:
🐎 How Beyonce created herself as Beyonce and built a brand that can move through industries and niches with ease.
💰 A breakdown on how to build a personal brand big enough to hold ALL of you, while then keeping discernment and specificity in niched offers.
🛍️ Step by step walk throughs of how other people, from Elon Musk to Rihanna, Arnold Schwarzenegger to Virgil Abloh, have used brand building to seamlessly expand through huge industry and niche changes.
If you have *ever* worried:
"Is my niche clear enough?"
"Should I change my niche?"
OR
"I think I need to do more ideal client avatar work..."
Then this episode is FOR YOU. It will 🤯🤯🤯 out ALL of that bullsh*t and reinstall your tangible next steps to exploding your business in 2024.
