187. Unlocking your soul's mission, Alexander Hamilton, and How to Build a New World

I spent my career scaling 8 and 9 figure companies as the Director of Business Development as an unhappy, overdrinking woman who just happened to have an incredible mind for business strategy (that dang Rising Capricorn in me!).

If my thoughts and energy had to be perfect I wouldn't have helped grow the startups I worked for by tens of millions of dollars.

BUT-- and here is the VERY big BUT--

In order to be HAPPY, in order to feel FULFILLED, I couldn't spend my life in soulless strategy... even if it consistently, reliably printed cash.

And when you make THAT a priority, contemplating the deeper questions of:

What is my purpose here on Earth?

How can my life be of greatest service to the collective?

You arrive at VERY different answers from:

How can I make $10,000 this month?

Why aren't more people booking consults?

Here is the thing...

THOSE ARE IMPORTANT QUESTIONS.

I love troubleshooting messaging gaps and finding the tiny tweak that ushers in your next 5 consults.

I love running trainings for my Masterminders on the art of getting yourself booked on podcasts, the elements of sales pages that actually sell, or how to pinpoint the issue on your sales calls (and how to then eliminate sales calls completely within your time with me!).

BUT--

WTF is the STRATEGY FOR?

Strategies are just action plans to get us from where we are to where we want to be. The strategy is just the HOW.

But in order for us to craft your most aligned business strategy, and in order for you to be able to go out and f*cking execute, to implement with ease--

And to have the power and fortitude to not ever get knocked down by tiny little snags, like "how many likes your last post got" or "that you're only at $3k so far this month"--

YOU NEED A WHY THAT IS SO BIG AND SO POWERFUL THAT IT VIBRATES IN EVERY ONE OF YOUR CELLS.

The most chronic, persistent issue I see when people are struggling with the "how" in their business... is they lack depth in their WHY.

And while I knew that would be the topic for this week's podcast episode, I did not know the twists and turns it would take.

I'm playing with the format of allowing the podcast to be impromptu transmissions from me sometimes, rather than scripted and planned...

and what came through my channel this week was raw, potent, and was clearly medicine for anyone in my audience who feels stuck or frustrated in the "how" of their business sometimes.

Because when your why gets stronger, the how gets easier.

And that? It's the core of Ascension through Entrepreneurship.