106. Why Your Brand Trumps Your Niche
Jul 12, 2022
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Episode Summary
Your niche does not matter. The prevalence and intensity of niche drama for starting entrepreneurs reveals the REAL problem– lack of a strong BRAND.
Lack of a strong knowing and owning of:
This is Who I Am.
This is How I’m Uniquely Differentiated.
These are My Values and This is How I Demonstrate Them. When you have a strong, powerfully owned BRAND– a strong knowing of who you are– having or not having a niche is irrelevant.
Because your Unique Brand has already done the same thing– it has whittled down the massive online space to that smaller audience that gravitates towards you like a moth to a flame.
With Brand this process starts with YOU, and lets everything flowing out from your business be a reflection of your Unique Frequency.
Doors to the Brand Alchemy Accelerator are open this week only. Join us here.
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